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← Back to InsightsGrowth · March 25, 2026 · 3 min read

Pricing Is Positioning

If your prospects say "this is expensive," you have a positioning problem, not a pricing problem. The number is fine. The story about why the number is correct is missing.

Growth

Discounting is a signal — usually that the seller doesn't believe in their own number. Customers can smell it.

Before you cut the price, try this: write one paragraph that justifies it to a skeptic. If you can't, the problem isn't the number. The problem is you haven't decided who this product is for.

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FAQ

Engineering runs $40–70 an hour depending on the work, and we bill for hours worked rather than a fixed retainer — so the total depends on what you’re building and how fast you want it. Most partnerships start with a scoping conversation where we tell you honestly what it takes. If the number doesn’t make sense for your business, we’ll say so.

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